Traditional pre-press plate-making how to achieve "breakthrough"
Views: Date:2012-8-8
The number of plate-making company in the same region, some areas, and even incredible seven printing around 5 plate, the price war intensified between the plate-making company, a single homogenization of price competition will only make the plate-making company into a blind alley. Although low-cost potential to retain customers, the initiative to cut prices but also to pry the list of others, but everyone knows the consequences of low-cost operation, profit margins have been squeezed to the survival line, some areas began to appear unsustainable plate company situation. Plate flame of a price war companies how to "Win"!
The plate-making company to wait and see, also waiting to see waiting for small and medium-sized printing, such as what is a digital printing or nano-ink, much will not be forthcoming. Printing very clearly that the CTP Printing Factory is a proofing device, the plate part of the printing process, printing do not have this plate link, production is necessary to be controlled by others, the Indian plant to solve the independent plate links and improve their production processes will is inevitable, which in turn is bound to increase the plate loss of business and competitive.
Homogenization and overcapacity is a barren, the outcome is not there will be significant benefits in such a barren land. How to do, wondering if that consumption down? ! The plate is not no way out, but relying solely on low-cost output operation is bound to an uncertain future. In fact, the plate-making company has its own unique technology advantage and service advantages, it is necessary to re-examine and to explore the use of these unique industry value, document processing and production processes reserve is a short board for small and medium-sized printing plant. Some of our plate corporate customers began several years ago thinking, the modifications to attempt a brief description of several ways to start a discussion for everyone.
The Laundromat plate center
Only two small printing of the following small-format printer, the size of more than 10, neither plate capacity, there is no binding ability, a single type of business, limited ability to impact a large number of printing, such printing plant densities of place, plate-making companies put a "self-plate-making machine, can not afford not afford the CTP to provide support functions service, coin settlement buffet plate, plate for many small printing factory resolve links, improved printing quality, shorten the gap between the industry, to circumvent the problems and risks of capital investment, personnel, technology, management, materials and so on of a small printing plant.
Mill package layout mode of cooperation
Plate company return to the printing plant, will be integrated into the printing plant, for the printing plant to provide point-plate-making services, using its own technology advantages to compensate for missing markets, bundled with the strength of the printing plant customers to become their partners. Antao settlement between the plate to operate independently, and the printing plant, fixed personnel, venue rental income is relatively low, the limitations of the technical difficulty in a factory and the error rate is very low; the printing plant to avoid the investment in fixed assets and personnel management. This hand in hand to significantly improve the stability of a win-win risk-resisting ability.
Customer-oriented service model
Simple plate also can provide many value-added services, the plates for a link in the process of the printing plant, the domestic commercial and publications printing process, the link of the process before the plate, proofing and finished proofing is still an important step of the process, provide customers with personalized single book written books and co-edition and one-stop full set of graphic arts process services to track calibration services, CIP3 data preset to provide for the printing presses and finishing data preset and full process color, these The service will give plate brings additional profit margins. The key is a "business oriented" plate-making company into a customer-oriented service model in one hand and pull with services customer resources to enhance the efficiency of the printing plant in one hand and process data.
Differentiated high-quality output
Profit margins from production and high value-added, such as plate-making company but the contrarian in the increasingly fierce price war, price cuts, not armored, no two plates, do not do low-end, dare to promise a mistake the whole compensation, adhere to high efficiency, high quality, professional excellence, VIP members personalized service, the whole process for our customers to track fixed on a single, customer file, check proofing and color correction, save the document and document management for customers. Selective screening clients seeking differentiated services and differences in management. Efficient, high quality, professional services brought handsome returns.
The direction of the above four "breakthrough" in many of our customers are classic examples out in several directions but would like to share, there is no weak market is bad business, according to their own business expertise and where the market is characterized by a change of perhaps there will be new success wars.
